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Heavy On The Joy

Heavy On The Joy

Everything in the world feels so heavy right now. The sad part is the consistency of this reality for Black women: it’s always heavy for us. But there are times when life is especially heavy and this is one of those times. And yet we are still challenging ourselves to revel as heavily in joy as we can even though pain so heavily burdens our realities. 

This is not sustainable. 

I repeat: this is not sustainable. 

And yet, everywhere you look you see Black women revelling heavily in joy. To express radical joy we dance, we laugh loudly, we cry, we flex and we march with fists held high. We continue to carve out spaces that nurture our souls and allow us the feast on laughter though the world throws us scraps and expects us to be satisfied. In the face of oppression, injustice, perpetual micro- and macro-aggressions, Black women find ways to rejoice.

ETC’s new collection, In Living Color, is a testament to the vibrancy, resiliency and softness of Black womanhood. A tenderness that is so often unattributed to and forgotten about the Black woman has become an integral part of each garment. As July greets us with its hot temperatures that darken the tones of our skin and lighten the tones of our hair, In Living Color encourages us to marvel at nature’s never ending transitions and to live in the vibrancy and softness of a Black woman’s creation. 

Though things are tough, I invite you to greet the warmth of July and struggles of our world with joy: 

I step out in the Nina Bolero to greet you with JOY. 

With tears in my eyes...still JOY. 

With my fist clenched...still JOY. 

With a fire raging deep within...still JOY. 

With skin as dark as the entire universe...still JOY. 

For my sisters and brothers hunted, murdered and robbed of their existence...still JOY. 

At ETC we still remain heavy on the joy because JOY is a form of resistance.